R4 Advertising opens at Battersea Power Station

Our new London office marks the next stage of R4’s expansion, following major client wins and growing demand across UK and European markets.

R4 Advertising has opened at Battersea Power Station, strengthening our London presence as we continue building an independent media business with international ambitions.

The expansion has already created eight roles, with plans to create 20 new positions by the end of 2026. It follows a series of significant contract wins, including eight-figure agreements, and an expanding portfolio of work across Europe.

Born in Cardiff, we’re bringing our commercial approach to media to the capital, with clients secured, a team in place, and a clear growth plan.

Trade. Plan. Activate.

At the centre of R4 is a straightforward principle: the commercial value created by a client’s media investment belongs to that client.

Through our Trade. Plan. Activate. model, we connect media trading with audience intelligence, planning and activation. We identify and evidence the Volume-Based Discount generated by media investment, then return that value to the client.

For project investment, that means retaining the saving or trading it up for greater media value. Through an Annual Media Commitment, we contractually trade that value up into additional media.

Our London presence gives us a stronger platform to bring that proposition to more brands, develop media owner relationships and recruit the people who will help take R4 further.

Investing in people and ambition

The Battersea office will support clients across retail, automotive, sport, leisure, live entertainment, wellbeing and FMCG.

Recruitment is central to the expansion, led by Aaron Corria, Director of People and Expansion, as we build the team around the opportunities ahead.

Matt Jones MBE, Founder and CEO of R4 Advertising, said:

“We’ve got the clients, we’ve got the model, and now we’re investing aggressively in the people who can help us take it further.”

Battersea is the next step in that investment. Our ambition is to give more brands access to the trading strength, intelligence and commercial accountability they should expect from their media partner.

To discuss your next media investment or opportunities to join R4, get in touch with our team.