About This Role
We are not here to blend in.
R4 Advertising is building a different kind of advertising business. Our Trade. Plan. Activate. model challenges the established economics of media through transparent trading, intelligent planning and returning the commercial value generated through media to our clients.
The proposition is working. We are winning major clients, expanding our London operation and building a business with serious national and international ambitions.
Now we need a Marketing Manager who can make sure the market knows it.
Working alongside our Marketing Director, Head of Brand and content creator, you will help build a marketing operation that gets R4 noticed, generates qualified demand and supports our continued growth.
You will manage a marketing budget exceeding £500,000 and take ownership of the campaigns, systems and daily activity behind the R4 brand.
Your responsibilities
- Delivering R4’s marketing strategy alongside out Head of Brand.
- Building integrated campaigns that generate awareness, MQLs and commercial opportunities
- Managing and optimising a marketing budget exceeding £500,000
- Owning HubSpot campaigns, workflows, automation, lead scoring and reporting
- Managing integrations between HubSpot, our website and wider marketing technology
- Maintaining and improving website content, landing pages and conversion journeys
- Working with new business to target priority brands and sectors
- Coordinating output across brand, content and external partners
- Turning our client work, campaign results, people and thinking into industry-leading content
- Building R4 Labs into a platform that puts our clients and their campaigns at the heart of the industry
- Managing our calendar across campaigns, content, PR, events and partnerships
- Identifying and coordinating speaking and industry opportunities
- Writing compelling agency, campaign and effectiveness award entries
- Reporting on MQLs, pipeline contribution, conversion and return on investment
This is not a maintenance role. It is an opportunity to help build the marketing machine behind one of the industry’s most ambitious challenger brands.
Requirements
- Proven experience delivering successful B2B marketing campaigns
- Strong working knowledge of HubSpot, including workflows, automation, lead management and reporting
- Experience managing substantial marketing budgets with clear accountability
- Evidence of generating qualified leads and contributing to commercial pipeline
- A strong understanding of CAC, conversion, attribution and return on investment
- Experience managing websites, landing pages and digital conversion journeys
- The ability to turn a commercial proposition into sharp, relevant marketing
- Excellent writing, presentation and public-speaking skills
- Strong commercial judgement and the confidence to challenge established thinking
- Experience coordinating internal teams, agencies and external partners
- Exceptional organisation, attention to detail and personal accountability
- The ability to move confidently between strategy and hands-on execution
- A degree or equivalent evidence of professional capability
- Experience within advertising, media, technology or another ambitious B2B business would be valuable
We want a marketer with evidence, not simply enthusiasm. You should be able to show us what you built, what it cost, what it delivered and the role you personally played.
What You Get
- You will join R4 at a defining point in our growth
- The proposition is distinctive. The clients are significant. The ambition is real. Our London operation at Battersea Power Station gives us the platform to take that ambition into the heart of the industry
- You will have genuine ownership, direct access to senior leadership and the opportunity to build work that is seen, measured and commercially important
- You will not inherit a rigid marketing playbook. You will help create one
- This is a role for someone who wants responsibility, visibility and the opportunity to build their career alongside a business determined to shake up its market
Benefits
- 25 days annual leave, plus UK bank holidays
- Private healthcare is available after the successful completion of probation
- Company pension scheme, with employer contribution
- Company laptop and full working setup provided
- Training and professional development support, aligned to progression
- Regular team and company events
- Wellbeing support, including mental health awareness initiatives
- Flexible working where appropriate, once core responsibilities are embedded