R4 is a performance-led advertising agency built on four core pillars: Advertising, Analytics, Data, and Performance.

We translate bold creative into outcomes that matter—measurable, trackable, and
tied directly to commercial impact. Our proprietary tool, AudienceIQ™, powers
smarter media buying by combining Experian Mosaic and Location Analysis data to
optimise reach, targeting, and ROI.

By closing the gap between concept and conversion, we strip away the noise and
focus on what counts: results that move the needle.

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DELIVERING CAMPAIGNS WITH

We don’t leave success to chance. At R4, Control means owning every aspect of the campaign journey—from concept to conversion. We manage the variables, master the details, and remain accountable for outcomes. With end-to-end clarity, we deliver confidently and without compromise.

DELIVERING CAMPAIGNS WITH

CONTROL

We don’t leave success to chance. At R4, Control means owning every aspect of the campaign journey—from concept to conversion. We manage the variables, master the details, and remain accountable for outcomes. With end-to-end clarity, we deliver confidently and without compromise.

INTENT

Every move we make is calculated. Intent speaks to how we operate: with clarity, precision, and purpose. We eliminate guesswork and focus only on what drives results. No fluff. Just strategy that’s sharply aligned with performance goals.

PACE

We move fast—but never recklessly. Pace reflects our ability to balance urgency with discipline. In a world that waits for no one, we’re built to act quickly, deliver efficiently, and respond intelligently—without ever losing sight of quality.

IMPACT

Results are the endgame. Impact is what we engineer from day one. Everything we create is designed to perform—campaigns rooted in data, shaped by insights, and measured by real-world effectiveness. Because great ideas mean nothing without real results.

CONTROL

INTENT

PACE

IMPACT

We don’t leave success to chance. At R4, Control means owning every aspect of the campaign journey—from concept to conversion. We manage the variables, master the details, and remain accountable for outcomes. With end-to-end clarity, we deliver confidently and without compromise.

ADVERTISING // PERFORMANCE // DATA // AUDIENCE // ADVERTISING // PERFORMANCE // DATA // AUDIENCE //
ADVERTISING // PERFORMANCE // DATA // AUDIENCE // ADVERTISING // PERFORMANCE // DATA // AUDIENCE //

START WITH INTENT.

END WITH IMPACT.

We don’t do guesswork. Whether you’re looking to refine strategy, optimise spend, or launch something bold, we’re here to deliver work that performs.

51.4749° N // 3.1695° W

CARDIFF //

LONDON // 

NEW YORK

The Embassy, 389 Newport Road, Cardiff, CF24 1TP

029 2233 7225